PS3 prices and shipment plans for the future should be determined by market trends and competition. Sony currently doesn't have any specific plan to cut the PlayStation 3's price.
So...they're saying the President of their company is full of shit? Perhaps. Note the wording, though: they 'currently' don't have any plans for a price cut. Ryoji Chubachi said yesterday they were in the process of 're-examining' the price point, so of course they don't have a specific plan to cut the price. They're still looking. Doesn't mean they won't have one when they're done.
Sony Rejects Price Cut Plan [Next Gen]